URBN Gardening emerges as a beacon of sustainable urban living, addressing air quality concerns in Edmonton, Alberta, and beyond. With major Canadian cities facing air quality challenges, URBN offers innovative solutions through urban gardens, tree planting, and the artistic marvels of living walls. URBN specializes in quality houseplants and living wall installations, aiming to enhance indoor air quality while infusing urban spaces with natural beauty. The project scope included creating a visually compelling logo, packaging for plant sales, and an informative tag. Targeting health-conscious individuals, corporations with green initiatives, and middle to upper-income demographics, URBN seeks to communicate a modern and natural aesthetic, reflecting its skilled and professional approach to sustainable living.

Logo • Packaging

Brand Concepts:
Natural Elegance | Urban Oasis | Green Living Solutions

CONCEPTUAL WORK

URBN